Understanding Retina Images in HTML Email

By litmus.com

Monday 18th, Jul, 2016 | #HTML 5

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Apart from the onslaught of screen sizes, the mobile revolution introduces another interesting challenge for email designers: high-DPI displays. These displays, often referred to as Retina displays (a term coined by the Apple marketing machine), have the power to both enhance any email campaign—or give your subscribers a less-than-stellar email experience. In this post, we’ll take a look at exactly how high-DPI displays work and what that means for email designers and marketers. After seeing how to implement retina images in your own campaigns, we’ll wrap up by discussing some important considerations for anyone working with retina images.